About Us
We know revenue growth and sales like the back of our hand. As a result of spending more than 18 years in sales selling Software, SaaS, and Professional Services, we know how to create winning sales organizations that drive revenue growth. To sum it up, Capo Sales Consulting gives you the tools to reliably grow year over year. Thanks for visiting our About Us page. Don’t forget to check out our history below.
Our Company Background
Revenue Growth is a Journey
Our revenue growth journey in the world of sales began with a focus on selling on-premise, perpetual software licenses, coupled with hardware solutions. Initially, we achieved remarkable revenue growth by identifying major gaps in pricing, follow-up motions, and sales education to the prospect during the economic downturn of 2008. Specifically targeting the construction industry as our major customer market, we incorporated a new pricing structure, meticulous follow-up motions, and a new value proposition. Consequently, the results were an astounding 218.34% revenue growth increase year over year.
Building on this success, our executive sales leadership crafted company-wide sales conversion strategies that are second to none. We successfully transitioned our customer base from perpetual license models to SaaS, resulting in a remarkable 2.3x revenue increase and minimal customer churn.
Further solidifying our expertise, we’ve built and led enterprise sales teams in global markets. We’ve won competitive new business contracts with some of the world’s largest businesses, including entertainment, the largest online retailers, global architectural design firms, national public utility companies, and the largest metropolitan city governments in the United States.
Leveraging this extensive background, we most recently created a sales organization for a privately owned consulting firm. This firm focused on ERP process mapping evaluations, custom software development, and professional services consulting for SaaS, Manufacturing, and Online Retail markets. This business secured a spot on the Inc 5,000 list of fastest-growing privately held companies in North America during the first year of eligibility, boasting an impressive growth rate of 766% (3-Year Growth).
Our Specialties in Revenue Growth
We Help You Thrive
One of our specialties is breaking down sales dependencies and introducing new sales teams. Additionally, launching or “fixing” sales programs to grow new revenue streams is another area where we thrive. Moreover, many businesses overlook the art of commission structures and system triggers that motivate sales teams beyond the constraints of human behavior. As an outside sales consultant, Capo Sales Consulting will provide a fresh, unbiased perspective.
Furthermore, we have experience across diverse sectors, including small businesses, mid-market enterprises, private equity rounds, global enterprises, publicly-owned utilities, and worldwide entertainment conglomerates. Additionally, our relationship-building skills extend even to government agencies, where we’ve secured vital contracts.
We excel in product lifecycle management, sales force building and management, contract negotiations, alliance partnership programs, and much more. Consequently, we’ve consistently achieved top-line revenue growth, even in highly competitive markets.
Our Approach to Revenue Growth
We Truly Love Helping You
First, our sales consultants conduct an introductory session to align working relationship culture and gain a benchmark understanding of your business’ revenue growth goals. Subsequently, our team can help you confirm and define your top priorities for sales project(s) that will move the revenue needle using our proprietary assessment processes. Additionally, we’ll talk with you about your goals, deliverables, and how to measure success KPIs for your project with us.
Moving forward in our consultative approach, we proceed to analyze your current sales motions for gaps that leave revenue on the table. Should you be attempting to launch a new product line and feel uncertain about where to start, worry not. We can define these motions to align with your board and business strategy. Our approach involves a combination of old-school methods combined with new approaches that accelerate our priority business assessment methods.
The sales consultants you will work with are active listeners who excel in new, uncertain markets. Moreover, we approach challenges with creativity and a collaborative spirit, always striving for the best outcomes that make our clients successful. Rest assured, we are confident in our abilities and bring an adventurous spirit to every project.
The success we have brought to other businesses was no accident but a result of our strategic approach. This includes market analysis, competitive pricing strategies, gap identification, methodically sales enablement, and relentless commitment to execution.
At Capo Sales Consulting, we know this makes us a great fit to take your sales to the next level. Therefore, let’s embark on this journey together, where results meet enjoyment, and success is driven by passion. Please let us know if you want to talk about growing revenue at your business. We’d love to hear from you.
Want to Talk?
If you haven’t fully defined your project, that’s ok! We can help your prioritize your sales projects for maximum revenue impact.
