Capo Sales Consulting

Accelerating Revenue Growth with a Customized Sales Playbook

Why do customized sales playbooks matter?

There are countless sales stats out there, and they preach similar messages: people need structure to follow. We need structure and we need tactical practice on executing sales motions, which is exactly what a sales playbook does for your sales team. Accordingly to Backlinko, one additional follow-up message can increase reply rates by 65.8%. HubSpot research says, salespeople only follow up 2-3 times on average before quitting. These statistics may be surprising to you, but not when you consider that 81% of sales and marketing teams do not review and correct their sales processes. That means you can

Interview Sales Playbook

Beat a high number of your competitors

Simply by using and executing on a great sales process. The idea of a customized sales playbook is: if you hire a sales person tomorrow with any level of sales experience, could you hand them a playbook they could execute on from beginning to end to get a prospect in closing position? You could if your sales team had a customized sales playbook.

The Traits of a Sales Playbook Are..

  • Any skill level can execute the playbook successfully.
  • Any manager can coach to the sales process.
  • The process steps are repeatable.
  • Sales ramp is predictable.
  • 80% of the talk tracks are the same.
  • The playbook format is easy to use.
Sales Playbook

A customized sales playbook is the “how” framework your teams can follow that includes:

  • Key pain points your solution solves.
  • Talk tracks that hit on key education points about your market and business.
  • Cold calling scripts
  • Value propositions
  • Specific questions that work to open conversations.

If you’re ready to talk with us about creating a cusomtized sales playbook for your business, click the schedule a call button. If you want to give this a shot on your own, download our free sales playbook template to get started.

Still not ready to connect? Click here to watch our free educational talk on how to begin building your own customized sales playbook.

Want More?

If you haven’t fully defined your project, that’s ok! we can help your prioritize your sales projects for maximum revenue impact.

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